GO BEYOND IN STYLE
Toyota asked Lisbon-based artists to design their own Yaris Cross, using the car as a canvas for bold and original artworks drawing on the city's classical heritage and vibrant contemporary culture. The result is a unique rolling artwork. The creative adventure behind this car wrapping project was inspired by the timeless beauty of a façade located at Rua das Cruzes da Sé, in Alfama. A unique piece of Lisbon's cultural heritage, covered in a magnificent set of tiles dating from 1918.
Year: 2024
Client: Vok Dams
Illustration: Inês Santos
Thank you to: All the incredible artists involved in this project Los Pepes Studios, Diana Oliveira, Tosco and Luca Colapietro. And also Marit Schwiening, Michelle D'Abundo and Jenny Mathes from the Vok Dams team for their incredible project coordination.
Articles about this project
Toyota UK
Car Collection
Razão Automóvel
Aquela Máquina
Wired